Search by keyword: "marketing"
Method for automatic classification of retail chain clients on the basis of clustering
| Authors: Moskvichev N.V., Bekasov D.E. | Published: 26.01.2021 |
| Published in issue: #1(54)/2021 | |
| DOI: DOI: 10.18698/2541-8009-2021-1-665 | |
| Category: Informatics, Computer Engineering and Control | Chapter: System Analysis, Control, and Information Processing, Statistics | |
| Keywords: retail, programming, neural network, Kohonen network, marketing, segmentation, classification, clustering | |
Development of logistic-oriented marketing strategy of production promotion of the enterprise
| Authors: Frolova D.A. | Published: 31.07.2019 |
| Published in issue: #7(36)/2019 | |
| DOI: DOI: 10.18698/2541-8009-2019-7-505 | |
| Category: Economics and Production Organization | |
| Keywords: enterprise, strategy, marketing, process, SWOT-analysis, ABC-analysis, XYZ-analysis | |
Developing the marketing strategy of the power engineering enterprise
| Authors: Sosenko N.S. | Published: 29.05.2018 |
| Published in issue: #5(22)/2018 | |
| DOI: DOI: 10.18698/2541-8009-2018-5-323 | |
| Category: Economics and Production Organization | |
| Keywords: power engineering, strategy, marketing, enterprise, PEST(LE)-analysis, SWOT-analysis, added value chain, marketing complex | |
The economic status and development trends of the defense-industrial complex enterprise
| Authors: Maslennikova Yu.L. | Published: 19.03.2018 |
| Published in issue: #3(20)/2018 | |
| DOI: DOI: 10.18698/2541-8009-2018-3-282 | |
| Category: Economics and Production Organization | |
| Keywords: multicorporate enterprise, managerial efficiency, finances, marketing, production, exploitation, modernization, expenditures | |
Refining a marketing model of a knowledge-intensive enterprise so as to ensure import substitution industrialization
| Authors: Sosenko N.S. | Published: 02.12.2016 |
| Published in issue: #3(3)/2016 | |
| DOI: DOI: 10.18698/2541-8009-2016-3-21 | |
| Category: Economics and Production Organization | |
| Keywords: model, knowledge-intensive enterprise, marketing, import substitution industrialization, management methods of organisational economics, innovation process, electrical cable industry | |